I have been for the last few years a big fan of blackberry since i feel that's the "the" device for email on the move. You can all flaunt an iphone but when it comes to typing a message and sending it across its hard to beat a QWERTY keyboard which does not appear on a touch screen !
But last week was pretty bad, both for BB users as well as the BB the company. e-mails not working for many hours across many countries in the globe and what not... it was a first of its kind. Will iphone have an issue like that, no .. bcos unlike BB it does not have its own email server ..
But what i am disappointed is the way BB is trying to deal with this thru the advertising channel .. in the last few days there is a BB ad which comes often on all channels, i have not seen this ad nor such a repeated ad from BB in such a short duration. may be they are trying to convey to the users that they still want to make a difference and be competitive ... but i don't think this is the right time to convey that and that too in the form of this ad (repeated many times in a day)... let me give you an analogy - When a kid makes a very mischievous mistake and if the parents happen to find it .. what does the kid usually do ? the kid for the next few days stays away from any mischief and more importantly the kid would want to stay away from the lime-light and not be visible that much to its parents .. the reason of--course is that the kid believes that if the parent does not notice the kid that much, then they get to think less about the mischief the kid has done and therefore the parents will ignore or forget the incident pretty faster than otherwise... But now BB is doing the opposite thing, it network was patchy for the last week and now they are all over the TV channels in the form of ads .. now this will make people to remember BB and therefore the issues which it has faced recently will continue to remain in the lime-light as well as linger in the minds of the viewers..
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