Number portability

The recent number portability had brought in a series of ads from most providers. With IDEA leading the way with their brand ambassador Abhishek. Their theme was pivoted around the one stmt "No Idea..get an Idea" ..

The Vodafone as usual came with their unique style of ad ... it deserves to be placed here ...

Good things about the Idea Ad

1. Easy to understand for all kinds of audience. it was very simple.

2. Reminded most users of why they would want to change

a. bad network reception

b. bad customer service

c. echo

d. always busy network (network overloading)

This was very important bcos, we all at various points of time would have had a bad experience with our provider and would have thought "wish I could move to a better network", but that feeling is very short-lived and as an when the issue got resolved we would go back to our normal non-complaint mode. These ads made sure that you just won't go into that mode as well as made sure that you re-collected some of those bad moments which happened in the recent past.

Good things about the Vodafone Ad

1. as most vodafone ads this one is also classy.

2. as most vodafone ads this was an universal ad, you could easily put this ad across the indian sub-continent, middle-east and mediterranean region, bcos the people/kids in the ad look very universal. So from an expense perspective the company saves a lot of money.

Bad things about the Idea Ad

1. none actually. except of-course you have a dislike for the Bachan junior.

Bad things about the Vodafone Ad

1. I don't think the mobile users across the spectrum might easily understand this with just the visuals. we all know the indian mobile subscriber base is huge across the rural areas as well.